Chorus impact accentuators, often abbreviated to “CIAs,” is a term that’s still fairly new in this category — whether people know about it at all yet — but it keeps popping up more and more nowadays. Simply put, chorus impact accentuators are any element in a production that makes the chorus more impactful and powerful. That can be a reversed crash cymbal sample that flares up and preps our ears for a drop, or even a half a measure of complete silence leading up to the chorus, making its arrival all the more epic.
“For the Romantics, a great piece of art was a psychological sucker punch, knocking loose some terrifying unconfronted truth. The technical grandeur of Bach’s Chaconne (and his newfound role as Großvater of German music) had given it Himalayan stature — immovable, ancient, a platform from which to survey the universe.